Sunday, March 29, 2009

Cube Events and the Hypercube Presentation Stand

The Hypercube announced that Cube events will be held in Toronto, Montreal, and Vancouver (possibly other cities), where the winners will receive their new Nissan Cube. But The Hypercube also asked for possible names for the event from us hypercubists (contestants), and the name of the event will be selected from the submissions.

I presented 2 possible names for the event:

  1. Hypercube's Boxy Day Extravaganza
    Tagline: Where the box is the gift and Christmas arrives early for 50 Canadians

  2. Hypercube's Block Party

Regardless of whether any of my submissions are selected, I thought it would be interesting if each of the Cubes were presented in a hypercube stand. After all, this whole Word-of-Mouth (WOM) campaign has been branded as "Hypercube", so why not go all the way with the brand.

Here's an illustration I quickly put together to illustrate how the hypercube presentation stand could look:


Cube-in-Hypercube-2.jpg

The hypercube shape lends nicely to having a natural ramp at both ends. Depending on the number of Cubes being given away at each event, they could have a separate presentation stand for each Cube car, where the Cube is parked on the stand prior to the start of the event. Or, if the stands are too costly to construct several of them, they could drive one Cube onto the stand, present it to one winner, who then drives it off the stand. Then the next winner's cube is driven onto the stand and presented, and so on.


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